During Fathers' Day festivities, I couldn't help but notice one of my granddaughters had brought along a well-thumbed issue of "Cosmo" - which even the most trogloditic male will recognize as a "ladies' magazine".
Cosmo is, I suspect, really aimed at an audience of 30 and 40- somethings,who want to look - or at least dress and act - like 20-somethings ; but it pretends all of its readers are "hot",very liberated ,upwardly mobile young wymyn with money to burn.
One of the main thrusts (if you'll pardon the expression) of the issue was bikinis that would "turn heads" at the beach.
I glanced at the selection - and the accompanying prices - and concluded the price per square inch of these suits made them worth almost as much as actual US currency.
I also concluded they were not what the average 73 year-old male would wear to the beach - unless he were pursuing an exceptionally alternative lifestyle ( in which case, heads would definitely turn !)
Nonetheless, I realized - because they had been featured in "Cosmo" , these "bathing costumes" ( as our British cousins call them) would probably sell like hotcakes ...to women who really shouldn't wear things like this in public ...but who will anyway.
Usually, "Cosmo" has a "Special Advice" section - you know : " 12 Sex Tips That Will Drive Your Lover Mad !" ( #12 : Remind him the ceiling needs painting when he's at that point !), but I didn't see one in this issue .
I guess they were too busy peddling bikinis.